Public Servicer Announcement, Escape From Addiction
The client would like a public service announcement that illustrates the ability to escape addiction. I took the approach of addiction being represented by various traps, such as being bottled up, weighed down and drowning. The message of beating addiction is illustrated by the depiction of escaping the various traps. Because I wasn’t able to find stock photos for usage in my ads I used photographs of myself and Photoshop to insert the photos into the various scenarios.
The project called for several different deliverables: A full page magazine ad, a billboard as, a mobile ad, and three web banners.
